Nez: The Olfactory Magazine 18

I was a little worried a magazine about smell would feel gimmicky, but the deep dive into how we perceive scent through color and packaging is genuinely thought-provoking. The English translation reads smoothly and the Fall/Winter 2024 edition feels timely.

The Technicolor theme in this issue is fascinating, and the way they break down scent through packaging and even neuroscience makes it feel like a proper deep dive. The English translation reads smoothly, so I didn't miss a beat flipping through the fall/winter features.

The Fall/Winter 2024 issue really digs into the idea of scent as a visual medium, and the essays on packaging design alone are worth the cover price. It's a dense read but the photography breaks it up nicely, so I keep coming back to it.